To mint website usually is one of the long term objectives of all those that are sent to the company to create a Web with the intention of generating businesses in Internet. It can be argued that what in fact it is to close sales. But it will only be feasible if we told on an efficient and effective page, and to obtain that a Web fulfills both conditions, is in fact, to capitalize, that is to say, to extract it value of her. These are ideas that can help it to capitalize their Web, without losing the quality. Adsense. the discussion. At the present time, it is not bad sight that in a commercial site includes publicity of Google. He is very simple to form from the Panel of AdSense, the type of pages that wants to promote, as well as as advertisers to avoid (for example its competitors).
The publicity of Adsense is nonintrusive, and is possible to implement it in any Web, beyond its architecture. To the sites constructed in WordPress one has efficient plugins that they will place the publicity where you choose, without knowing a single letter of programming and changing his design. Another contextual publicity. It is necessary to be kind with not bothering the reader. Infolinks, for example, allows to insert advertising connections in the text of the page. He is not most recommendable for an institutional site, but well it is accepted by the users, is another source more than money from clicks that the users do in links. Programs of Affiliation.
Certain products or services are offered through programs of affiliates. The advantage is that you will acquire a commission by each realised sale, without investing too much (for example tending its own merchandise stock). The programs of affiliates put in their hand the product, although you will have to realise the promotion and to close the treatment with the client. He never sells connections. If their intentions to position well are serious, and not to be penalized by Google, it will not want that there are so many connections in a page, aiming towards other dominions, that could be suspected being a Link farm. If they arrived a to suspect minimumly on this activity, clearly disapproved by Google, could lose the Pagerank obtained with as much work. To capitalize a site is a process of long breath, that needs an investment first of all, that is the one to have a functional, attractive Web site and with traffic, beyond the product or service that tries to sell in Internet.