Strategical planning (In 10 Minutes) – Introduction – Definition – Phases of the strategical planning: ) Mission & ndash; Vision – Values b) Customers and Market (competitive Advantages) c) Products and Services d) Performance, Goals and Tools (Election of strategies) Strategical planning INTRODUCTION Imagines that the Land is the Business administration and Businesses or a company. We know that 70% of the surface of the land are composed of water the others 30% of the continents that is & ldquo; terra& rdquo; , we can also say that 2/3 of the planet are covered of water, then we can affirm that everything that exists of land in the land is under the water. Very well, we arrive in the definition of what it is the Strategical planning in a company, is about the water of the planet, 30% of land are equivalent the Costs, Marketing, Attendance to the customer, Goals, Financier, Intelligence of Market, Competition, Economy, Emotional intelligence, Logistic, Methods and Processes, organizacional Structure, Accounting, Invoicing, initial Investment, Capital Human being, Management, Leadership, Quality, and finally: Experience in branch x Luck. It will be that luck in businesses exists? What vocs they find? To be in the certain place in the alias process! It exists but it does not persist. DEFINITION Strategy is the election of the ways, of any nature, used to carry through objectives. Strategical administration is the process that understands planning, implementation and control of the execution of the strategy. (One of the tools more known and practised of analysis or evaluation of a planning – PDCA – (Plan, of, check, action) (To plan, To execute, To check, To correct)