Each company offers its customers exclusive products or services which differentiate themselves but rarely offer the competition. And the competition was rarely as large as it is today. (Similarly see: Lindt Chocolates). While more and more companies have to file for bankruptcy, but increasing the number of new enterprises. The question that ask yourself many entrepreneur and founder of young is therefore, consider how its products in the competition and how to win new customers with little money. Advertising is the keyword, but statistics show that only a few advertising really arrive at the receiver. Flyer, for example, that are distributed in the inner cities to passersby, are indeed cheap, they rarely achieve the desired advertising effect, because often the flyers are just carelessly thrown away.
Posters and ads in the daily press are read only by few consumers, though the use of the money for this is not low. Must be found so a promotional items, which customers accept and for which the advertising message without pushing up can be transmitted. Experience professional advertising designer shows that above all giveaways by the customers are gladly accepted and used in everyday life. The possibilities are virtually unlimited here. Pens, calculator, coffee cups, or umbrellas, the companies can cover a wide range of products with giveaways. Since the freebies then can be used in almost any everyday situation, catch phrase or company logo is spreading almost as saying and this even with a relatively small budget usage.