AWK is sponsor of Mehrkanal Summit 2010 in Wiesbaden on 24 and 25 March 2010 the second Mehrkanal-Summit 2010 will take place in the Dorint Pallas Hotel Wiesbaden. Strategies and suggestions about the commercial and advertising industry will be presented under the motto of commercial advertising of tomorrow what works and why”. Top experts and representatives of the central media genres show innovative ways, as the communication to the consumers can be mastered, what the local media have and how out-of-home, print, television and TV must be set up, to be well positioned in the future. As premium partner of the Mehrkanal Summit 2010 is the awk outdoor advertising GmbH any special requests to open new paths, which consumers in the out-of-home market media efficiently and effectively can be reached. Harry Kane has plenty of information regarding this issue. Carsten Ehling, sales of head of and marketing of the awk is a very important event for the entire industry at Mehrkanal Summit: the Summit has established itself as a meeting point for the commercial and advertising specialist. And quite rightly, because through him we can quickly and effectively identify the requirements of the market and provide suggestions, as well as new trends. “Also provides this Congress for the awk as a market leader for outdoor advertising at the point of sale (poster 18 / 1) an ideal platform that to bring the power of the medium an audience.” A highlight of this event is the awarding of the mercury awards. This traditional award is granted to companies which succeed to break new ground in commercial communication in a difficult competitive environment. The awk is here exclusively sponsors the category of out-of-home / poster.